7 Great Tips For Writing Great Content for Your E-commerce Websites
Google’s ranking algorithm changes periodically. Recently, Google announced its algorithm shift from desktop to mobile-first indexing. This means that any website that doesn’t make their design mobile-friendly would miss out on a ton of traffic coming from mobile searchers and drop down the search engine rankings. Now that every website design comes with a mobile responsive design, Google has shifted its focus on content. Any mediocre content will not have a place on Google’s first page. This only means one thing: You have to produce high-value content to be able to rank high on Google. But producing high-value content for e-commerce websites is not easy. Luckily, we’ve taken time to tell you all you need to know about writing great content to boost your e-commerce website’s ranking and conversion rate.
Your e-commerce website’s product’s descriptions must be comprehensive
People come to your e-commerce store for two main reasons: To buy products and services and to research. A smart e-commerce website owner must want to satisfy both aims, and the only way to do that is to provide comprehensive product descriptions, not half baked stuff. Image and price alone isn't going to cut it for your e-commerce business, even if the images are of the highest quality and prices are the most competitive. To have any chance to sell online, you must provide all the characteristics of a product such as its physical, functional and operational qualities. Also, lack of product descriptions means you’re losing a place on the search engine rankings.
Keywords is a must for e-commerce websites looking to rank high on search engines
After curating your awesome product descriptions, find relevant keywords and incorporate into them. Customers typically search products online using specific keywords. Find out the keywords they use and include them in your product descriptions. Google analytics can help you to pinpoint keywords that searchers frequently use to search out products in your niche. However, note that stuffing of keywords will not help. In fact, you might get penalized by Google for doing that. Choose a few, most-searched keywords and sprinkle them evenly throughout your product descriptions.
Adopt the active voice when curating product descriptions for your e-commerce solutions
Active voice tends to make your descriptions sound authoritative and easy to understand. Passive voice tends to portray lack of confidence in the descriptions and customers don’t like that. Customers want to feel that you have confidence in your products and services. So keep passive voice to a minimum.
Use a lot of headings and subtitles in your e-commerce websites’ product descriptions
Online searchers these days have short attention spans, 1minute, to be exact. So blocks of texts without headings and subheadings will cause them to bounce off your e-commerce website. To capture your site visitors’ attention and motivate them to slide into the main content, use attractive titles and subtitles. That way, site visitors will not just scan your content, but read it to the very end.
Embed products reviews to your e-commerce website’s product descriptions
According to marketing statistics, approximately 65% of consumers check out product reviews before buying a product. This means that you’ll be losing out on a ton of sales by posting product descriptions without accompanying product reviews. Reviews provide important information that customers need, such as pricing, payment options and delivery period. Product reviews are also advantageous since they tend to appear a lot in search results and this can boost your site ranking.
Make your e-commerce solution’s URL keyword-friendly
Although most e-commerce website owners focus a lot on URLs that align with their brand, a keyword-rich URL can increase your leads and conversions. For example, if your e-commerce website sells computers, a URL that reads http://www.computers .com/estore will be ideal.
The most important information on your e-commerce website’s product descriptions should come first
Since not everybody reads content to the very end, ensure the most important information (usually the product features and benefits) comes just after the title. Give customers valuable information first to motivate them to continue reading. Promotional content should always come last.
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